The Problems Of Reintegration Criminology Essay

The Problems Of Reintegration Criminology Essay A large number of the people who are released from prison are incarcerated again within a short period of time. Ex-prisoners confront many problems in the effort to be reintegrated into society. These problems include a lack of social support, inability to gain access to vital resources and services, the resistance of the community, lack of education, and lack of adequate job preparation. These factors make it difficult for ex-prisoners to adjust to life in the community and thereby increase the risk that they will return to a life of crime. There are certain things that prison ministers can do to help prisoners make a successful transition to life on the outside. Prison ministers can be involved in programs that help prepare prisoners through education and training. Ministers can provide prisoners with support during the reentry process. In addition, they can build relationships in the community that serve as bridges for prisoners when they make the change from life in prison to lif e in the general population. Prison ministers can also help prisoners reintegrate by tending to their spiritual needs. Prison provides a place for offenders to pay their debt to society by being punished for the crimes they have committed. Ideally, prison will rehabilitate offenders so they can be reintegrated into society after being released. The alternative to reintegration is for prisoners to return to a life of crime. Ex-prisoners face many challenges in the effort to achieve successful reentry into society. Some of these challenges are related to the material things that people need in order to survive. Released prisoners often find it difficult to obtain jobs, housing and the other necessities of life. Other challenges are related to a lack of social support. In order to be effectively reintegrated into society, ex-prisoners need positive forms of support and encouragement from family members, friends or others in the community. This paper will examine the potential problems that might occur during reintegration after prison. The paper will emphasize the perspective of the prison minister. The re are several things that prison ministers can do to help prisoners make the transition to community life after their release. The Problems Associated with Reintegration In the United States, nearly 700,000 people are released from prison each year (Hesse, 2009). It has been estimated that as many as 75 percent of these people will be incarcerated again within four years after their release (Rabey, 1999). This is a problem known as recidivism. One reason for the high rate of recidivism is because many ex-prisoners lack social support. For example, during long prison terms, offenders often lose contact with family members. This is problematic because contact with family members is believed to facilitate reintegration into the community (Lynch Sabol, 2001, p. 2). If ex-prisoners do not have the caring support of family members, they need to be able to get social support from a different source, such as friends, a community-based support group, or a church fellowship. A lack of support often leads to ex-prisoners associating with their former friends in the criminal world. In the words of Hesse (2009), because many released inmates will not have solid attachments to family or community, they will most likely return to old neighborhoods where their very presence may threaten to disrupt their success (p. 64). Further difficulties are raised by feelings of fear and discrimination among the members of the community. Communities are often resistant to the presence of ex-prisoners because of their concerns for public safety (Lynch Sabol, 2001). When ex-prisoners arrive in the community, they do so with criminal labels that limit their ability to secure housing, treatment services, and employment (Pogorzelski, et al., 2005, p. 1718). Clearly, ex-prisoners will not be able to reintegrate into society unless they are able to obtain jobs that provide them with enough income to support themselves. In addition to the difficulty of obtaining a job because of the criminal label, there may be competition between returning prisoners and welfare leavers for jobs (Lynch Sabol, 2001, p. 19). Furthermore, ex-prisoners are often forced to take low-paying, low-skill jobs. As noted by Lynch Sabol (2001), the low pay of these jobs enhances the possibility that involvement in illegitimate, income-producing a ctivities will increase (p. 19). Former inmates face these kinds of challenges despite the passage of the federal law known as the Second Chance Act of 2005. The purpose of this legislation is to ensure that ex-prisoners receive the services that they need when they reenter society. According to the findings in a study by Pogorzelski, et al. (2005), the Second Chance Act has done little to alleviate the challenges faced by former prisoners in the effort to gain access to housing, public assistance and other necessary resources. These researchers have found that there are invisible punishments built into the policies and programs that are supposed to help ex-prisoners reintegrate into society. For example, local laws often place limitations on the ability of former prisoners to fill out job applications, acquire housing or receive public assistance. As stated by Pogorzelski, et al. (2005), these laws are, in effect, exclusionary public policies that regulate reentry experiences and, in essence, perpetuate punishment after release by assigning special conditions or bans on people with felony convictions (p. 1718). As claimed by Hesse (2009), many will return to crime to support themselves because accessibility to social services and other supports may not be available (p. 64). Another reason why reintegration efforts often fail is because offenders do not receive the preparation that they need when they are still in prison. Many people in prison have problems involving such things as mental illness or substance abuse (Pogorzelski, et al., 2005). The prison system does not provide adequate treatment for these kinds of problems. In addition, prisoners do not generally receive the kind of job training that they need in order to be able to succeed in outside life. As noted by Lynch Sobel (2001), a large number of released prisoners reenter society not having participated in educational, vocational, or pre-release programs (p. 2). The lack of education and job training contributes to the high recidivism rate among ex-prisoners. There is evidence showing that prisoners tend to be far less educated than the general population (Hesse, 2009, p. 64). For ex-prisoners, a lack of education and training can mean a low-paying job or no job at all. This, in turn, increa ses the risk of released prisoners failing to achieve reintegration into the community and returning to a life of crime. Prison Ministry and Reintegration Prison ministers can play an important role in helping prisoners prepare for life after their release. For example, ministers can arrange for prisoners to receive job training or educational services. Ministers can also help prisoners make the transition to community life by being supportive and caring. However, prisoners need more than this in order to succeed in the reintegration process. Regarding the limits of prison ministry, McRoberts (2002) notes that spirituality may help people survive the hardships and absurdities of incarceration, but life on the outside poses a radically different existential challenge (p. 2). Rabey (1999) agrees that prison ministers need to place more emphasis on aftercare and the reintegration of prisoners into communities and churches after their release (p. 27). A problem is created by the fact that many church members are resistant to the idea of providing large amounts of assistance to former prisoners (McRoberts, 2002, p. 7). To address this probl em, prison ministers need to work at building relationships with community ministers and to thereby strengthen the bridge between prison life and community life. Prison ministers also have a vital role to play in helping prisoners adjust themselves spirituality to what life will be like after their release. As Rabey (1999) points out, prison ministries have shifted their attention from punishment to redemption, and from retributive justice to restorative justice' (p. 27). In order to achieve successful reintegration, prisoners need to experience a sense of healing and restoration. Conclusion As discussed in this paper, various factors create challenges for ex-prisoners in their effort to be reintegrated into society. These factors include a lack of social support, community resistance, the inability to get a decent job, lack of access to necessary services, and a low level of education. The challenges faced by ex-prisoners greatly increase the risk of recidivism. Prison ministries can play a role in helping ex-prisoners make a successful transition to community life. Prison ministers can help prepare prisoners for life on the outside while they are still in prison. They can work with community ministers to provide a bridge to life on the outside. They can make efforts to be sure that ex-prisoners will receive the resources and social support that they need to survive in the community. In addition, prison ministers can contribute to the reintegration process by tending to the spiritual needs of prisoners as they prepare for their reentry into society.

El Greco Essay example -- Essays Papers

El Greco The Agony In the Garden, a mannerist style of art by EL Greco, proclaims a sense of spiritual power of religious faith which accomplishes El Greco’s aim to move his audience. El Greco was born on the island of Crete and lived from 1541 to 1614. He represented the most characteristic figure of Spanish Mannerism. El Greco was influenced by and became acquainted with the art of Titian and Jacopo Bassano in Venice where he studied in 1566. In addition to visiting Italy, El Greco made his way to Rome, Parma and probably Florence. On his travels he became more familiar with the work of Parmigianino and the work of Correggio. In El Greco’s use of form can be seen Florentine Mannerism. Venetian Mannerism can be seen in the peculiar brilliance of his coloring. The plans for the construction of the Escurial and the discussion of works of art being selected by Philip II, probably attracted El Greco to Spain. However, El Greco failed to satisfy the Italianate tastes of the King. He lived virtually uninterruptedly in Toledo from 1575 on. In Toledo he formed friendships with men of advanced beliefs and humanist interests. The monastic, from which his prime commitment came, were glad to decorate their churches and cloisters with his elevated visionary paintings. El Greco paintings bordered on a supernatural world of creative fantasy. Most of his paintings survive in a number of copies painted in his own hand. El Greco’s studio which employed a large number of assistants also produced many contrasts of his works. People were very curious about his paintings with their unusual setting and flickering impressiveness. In The Agony In The Garden there are two planes displayed in the art work that are disconnected by a few bare branches that contain fugitive leaves. The upper plane consists of the vision of Christ set against a large rock with a few trees. Christ is kneelingin a reddish-purple robe, with hands stretched out toward the ground. He turns toward the floating angel who is painted in pearly greys. Behind the angel, on the left are spinning clouds. Preceding from an outline of an imaginary town, on the right, are soldiers carrying flags. The inconceivable impression of the picture is due to the contrast of not only passionate and cerebral but in terms of colour- between the two planes and their figural content as w... ...were able to combine themselves in the melting pot of the European public and benefited most form the prudent principles of their times. A Baroque painter even conserved his national characteristics. Baroque made use of characteristics of the Mannerist style by engaging and future maturing them. There was more unity in Mannerist style’s outweighing ideas and more variance in its forms of presentation. Classicism, however, was piercingly against everything mutual to Mannerism and the Baroque. It condemned Mannerism in some unstable terms, with all its integrity and corruption’s. The Masters, such as El Greco were forgotten, but that taste in art could not be hidden forever. Mannerist art came back to life after it had been dead for a few centuries. It fist came back to life with the discovery of El Greco and others. Bibliography: Bousquet, J. (1964). La Peinture manieriste. Neuchatel Haraszti-Takacs, Marianne. (1968). The Masters of Mannerism. Corvina Press. Hauser, A. (1964). Der Manierismus. Munich. Sherarman, J. (1967). Mannerism. London. Wolf, R. and Millen, R. (1968). Renaissance and Mannerist Art. Harry N Abrams, Inc.

Booker T. Washington Up from Slavery

Chapter One Although not officially recorded, Booker T Washington was born in Franklin County, Virginia either in 1858 or 1859. He is unsure of the exact date, but does know that he was born near a crossroads post-office called Hale’s Ford. Born a slave, Booker describes his surroundings as miserable, desolate and discouraging, even though his owner was not too cruel. He had no record of his ancestry or name because he did not know his father. His mother worked as the plantation cook and he helped. He was in charge of the sweet potatoes; he often stole a few when he could.He had no schooling or education. The information the slaves received usually came from the slave that went to the post office to retrieve the mail. The slave would linger around as long as he could, listening to people’s conversations. The biggest news he got was from listening to his mother pray that Lincoln and his army would be successful and the slaves would be free. The slaves spent their lives d eprived while white people took for granted the things the slaves lacked like coffee, tea, sugar, and other articles the slaves weren’t accustomed to.Booker’s first pair of shoes was uncomfortable and loud because the bottom was made from wood. Unlike most salves, the slaves on Booker’s plantation did not completely hate their masters. After they were freed they still cared for their masters and provided them with gifts and money. Chapter Two Once most slaves became free they knew only two things; they needed to change their names and they needed to leave the plantation for at least two days to try out their freedom.Booker and his family went to West Virginia where his step father had already gotten them jobs and a place to live. After begging, his mother finally bought him a book. It was a spelling book that would help him to read and write. Later on a young colored boy came to town who knew how to read and write. The young boy offered to teach a class. Unfortu nately, Booker’s work schedule would interfere with the time the class would be taught. His work end and school started at the same time, making Booker often late for school.Eventually Booker would speed the hands on the clock causing him to get off work early. Before long, Booker’s boss locked the face of the clock. Whenever Booker would run into a problem his mother would find a way to save the day. Booker received special attention. Booker imagined the feelings of a white boy who had no limits; he was envious because he had to struggle to get an education. Chapter Three One day while working Booker overheard two men talking about a school that was open to colored people in Virginia.The school provided opportunities to work while learning to do a trade. To continue to earn money Booker got a job in the home of General Lewis Ruffner, the owner of the mines. Working for his wife, Booker began to build his own library; often he was rewared for his ambitions. After a lon g time of saving Booker decided that he would leave to be on his own. With his mother being in poor heath he said goodbye, knowing he may not ever see her again. He set off realizing that about half way through he probably wouldn’t have enough money to finish the trip.Being turned away from places of shelter because of the color of his skin, he was forced to sleep under the side walk. After going a while without food he went to ask for a job at a ship, unloading cargo. After saving enough money Booker finished his trip to Hampton. He tried to enroll but a rejected because of the dirt on his clothes. Given a chance to redeem himself he was told to go and clean the adjacent room. Realizing his hard work, the teacher allowed Booker to enroll in the school.

Review of literature on economic innovation and Dell Case Study - Free Essay Example

Sample details Pages: 9 Words: 2716 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Introduction: Innovation is the process that renews or improves something that exists. It comes from the Latin innovationem, noun of action from innovare which relates to renewal or improvement. It is an important topic in various fields of study such as entrepreneurship, economics, business, design, technology, sociology and engineering. Don’t waste time! Our writers will create an original "Review of literature on economic innovation and Dell Case Study" essay for you Create order Generally, economists focus on the process itself which starts from the origination of an idea and then to its transformation into something and finally its implementation. Innovation is considered as the major driver of the economy. There are various factors that lead to innovation and those factors are considered to be critical to policy makers. In the organizational context, Innovation has a positive impact in terms of efficiency, productivity, quality, competitive positioning, market share, etc. These impacts thus lead to development of the organization. All organizations such as hospitals, universities, local governments can innovate. The study of Innovation extends in a variety of contexts which relates to technology, economic development, commerce, social systems, and policy construction. There has to be an occurrence of something more than the generation of a creative idea or insight for an innovation to happen. The innovation must make a genuine difference which should resul t in better or altered business processes within the organization and it should also make some positive changes in the products and services which are provided. Innovation is a management process that requires specific tools, rules, and discipline. For this emphasis is transferred from the introduction of specific useful ideas to the general organizational processes and procedures for generating and acting on such insights which leads to significant organizational improvements. Creativity is seen as the basis for innovation and Innovation is required for the successful implementation of creative ideas within an organization. Review of Literature: Innovation literature is rich in typologies and descriptions of innovation dynamics and is mostly focused on technology. There are various sources of innovation and many models have been made to demonstrate them. In the linear model of innovation, the source recognized is manufacturer innovation where an agent (person or business) innovates in order to sell the innovation (Freeman Chris, 1984). Similarly, another source of innovation is end-user innovation where an agent (person or company) develops an innovation for their own use as the existing products do not meet their needs. Innovation does not happen within the industrial supply-side, or as a result of the articulation of user demand (Hesselbein, Frances, Goldsmith and Sommerville, 2002). It happens through a complex set of processes that links many different players together which not only includes developers and users, but a wide variety of intermediary organisations such as consultancies, standards bodies and many more. T he social networks suggests that much of the innovation occurs at the boundaries of organisations and industries where the problems and needs of users and the potential of technologies can be linked together that usually challenges both (Hitcher Waldo, 2006). A real world experimentation approach increases the chances of market success when an innovative idea requires a new business model or redesigns the delivery of value to focus on the customer Innovations may be spread from the innovator to other individuals and groups when it occurs (Chakravorti Bhaskar, 2003). Failure is an obvious and inevitable part of innovation process. Most successful organizations factor in an appropriate level of risk because all organizations experience failure that many choose not to check regularly. Innovations that fail are potentially good ideas but are mostly rejected or postponed due to budgetary constraints, lack of skills or poor standards with current goals. The causes of failure of innovati on are widely researched and they can vary considerably. The main motive of an innovation is to achieve the effective goal of the organization. The organizations should state explicitly what their goals which should be understandable to everyone involved in the innovation process (Chesbrough William, 2003). The process of innovation mostly involves participation in teams which mostly refers to the behavior of individuals in and of teams. Each individual should have an allocated responsibility regarding their role in goals and actions and the payment and rewards systems that link them to goal attainment (Chakravorti Bhaskar, 2003). Finally the effective monitoring of results requires the monitoring of all goals, actions and teams involved in the innovation process. Innovation mostly implies change and it can be counter to an organizations orthodoxy. Innovation can also be measured. There are two fundamentally different types of measures for innovation that are the organizational le vel and the political level. At the organizational level, the measure of innovation relates to individuals, team-level assessments, and private companies from the smallest to the largest but at the political level, measures of innovation are more focused on a country or region (Fagerberg Jan 2004). For innovation, public awareness is an important part of the innovation process. Innovation is no longer considered just desirable for organizations it is crucial to their survival. In an era of continual and rapid change, what is needed is a culture of innovation and continuous improvement (Cabral Regis, 2003). Innovation is not limited to new products and services. It involves business processes, workplace culture, customer relationships and the opening of new markets. Innovation is important not only in products but in all activities of the organization. Ideas can come from many sources (Freeman Chris, 1984). Ideas can come from consumers who ask directly for a new product or featur e (more common in business to business) or be sparked by new product activities in other categories. People within the company also often have good suggestions. To attempt to maximize the number and quality of ideas an to get the new product development team to think laterally, companies may use different creative techniques to generate ideas. At the early stage of generating ideas even the craziest ideas should be viewed with an open mind. Case study: Dell Inc. is an American multinational information technology corporation which is based in Round Rock, Texas, United States. The corporation being the largest technological corporations in the world develops, sells and supports computers and related products and services which employs more than 96000 people. The company bears the name of its founder, Michael Dell. The company sells personal computers, servers, data storage devices, network switches, software, and computer peripherals. The company is also popular for its HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce. Dells tagline is Yours is Here which is seen at their Mall of Asia branch Pasay City, Philippines. Their Business/Corporate class represent brand where the company advertises emphasizes long life-cycles, reliability, and serviceability. Such brands include Optiplex, Vostro, N Seri es, Latitude, Precision, Power Edge; Power vault etc. Their Home Office/Consumer class emphasizes value, performance, and expandability. These brands include Inspiron, Studio, XPS, Studio XPS, Alienware Adamo. Their Peripherals class is popular in market which includes USB keydrives, LCD televisions, and printers. Dell monitors includes LCD TVs, plasma TVs and projectors for HDTV and monitors. Their service and support brands include the Dell Solution Station , Dell Support Center, Dell Business Support, Dell Everdream Desktop Management and Your Tech Team . The general policy of the company to manufacture its products close to its customers so as to minimize the delay between purchase and delivery has been really beneficial for the company in terms of goodwill. This is done by implementing a just-in-time (JIT) manufacturing approach, which minimizes inventory costs. Another signature of the Dell business model which is a critical consideration in an industry where components deprec iate very rapidly is Low inventory. The manufacturing process of the company covers assembly, software installation, functional testing, quality control and many more. Dell has proved be a great manufacturing company. It manufactures desktop machines in-house and then contracted out manufacturing of base notebooks for configuration in-house. Various innovation processes takes place in the company which proves to be efficient for the company. Dell Inc. brands its service agreements at five levels for their business customers. The first one being the Basic support which provides business-hours telephone support and next business-day on-site support/ Return-to-Base or Collect and Return Services which are based on contracts purchased at point of sale. Then is the Silver support which provides 24ÃÆ'Æ’-7 telephone support and 4-hour on-site support after telephone-based troubleshooting. The next being the Gold support which provides additional benefits over and above Silver support. The Platinum Plus support provides additional benefits to Gold Support. And the last but not the least is the two-hour on-site support. Another important is the Dells Consumer division which offers 247 phones based and online troubleshooting rather than only during business hours in certain markets. Dell has put together packages of options for each category of its customers be it small and medium-sized businesses, large businesses, government, education, and health-care- and life-sciences. There are various marketing strategies of the company which helps it to achieve its desired goals. Its marketing strategies include lowering prices at all times of the year and offering free bonus products. Another important strategy is offering free shipping in order to encourage more sales and to stave off competitors. The company has planned to expand its program to value-added resellers (VARs), giving it the official name of Dell Partner Direct and a new Website. This innovative idea would he lp the company to go a long way. Dell used to sell its products through Best Buy, Costco and Sams Club stores in the United States but then it stopped this practice because it cited low profit-margins on the business. The major competitors of the company are Apple, Hewlett-Packard (HP), Acer, Toshiba, Gateway, Sony, Asus, Lenovo, IBM, Samsung, and Sun Microsystems. Dell is a company that has pioneered the art of offering exactly the kind of machine needed and demanded. As a company that revolutionized the PC industry, Dell helps drive industry innovation through a time-tested process that puts the customer first. It is aimed at producing easy-to-use products, services and solutions that address needs. Innovation is central to Dells recently-announced Simplify IT strategy. Committed to reducing complexity and costs for its customers, Dell looks to turn their IT investment into a significant business driver. In a typical IT spends, about 70 per cent goes into maintenance, and only 30 per cent is for innovation. Dell is committed to reversing this ratio not just driving innovation within Dells own products and services, but also facilitating innovation for customers with Dell solutions. Some of the other innovations include The H2C thermal transfer unit, the solid-state disk drive, The Blu ray optical disk drive, Display port cables and connectors. Dell based his strategy on obtaining high growth with integrity and achieving market share the old-fashioned way: one customer at a time. By selling customized products directly to end customers, Dell has empowered businesses and consumers to choose the best solutions for their computing needs. Now, direct from Dell comes Dell Insight, the new industry quarterly that addresses real-world business issues and provides real world solutions. Dells research and development (RD) efforts now span the globe, driven by some of the industrys foremost product designers and engineers. At the core of Dells innovation approach, howe ver, remains an unwavering commitment to deliver new and better solutions that directly address customer needs. Many innovations begin in-house, led by a global team of top engineers, product designers and technical experts. Others begin as a team effort with Dells strategic partners. The mission is to deliver innovative and cost-effective solutions that meet todays real-life customer challenges and work seamlessly in existing environments and with other products. Innovation is not only found in the products and services we deliver, its what Dell brings out in our customers. Dell is a disciplined, process-oriented company that packages technology like no one else. Dell provided guidance and best practices to consolidate the fast-growing IT infrastructure. IT staff has more time to further business objectives. Planned use of virtualization tools within the business continuity strategy reduces disaster recovery time from days to hours.Dell showed the industry a new way to do business in personal computers. It was revolutionary at the time and created a very large, very profitable franchise in computing. The market has also been changing while Dell has been catching up. The market has been moving increasingly toward mobile computing as the new locus of innovation and activity. Apple is the only computer company that saw this locus coming and it exploited it fully by introducing the iPhone. But Dell is not found exploiting this new innovation although they have made some noises about having their own branded device. It doesnt appear that they are investing heavily in it which should be done in oder to gain more for their status in the market. It is not that there is no innovation at Dell its just that there is not nearly enough. The company has generated practical online communities which has leveraged social networks like Twitter.A one-trick pony is plenty when the trick is good enough. The trick is no longer unique in the business world. There is just no point i n rehashing the misfortunes of Dell customer service and the legendary Dell Hell that was created for customers and users. Dell has made two fairly large acquisitions which has proved to be kind of loss for the company. First is the purchase of Perot which recognizes one clear fact in the enterprise market that is the professional services are required. IBM led the way here with IBM Global Services many years ago and even exited the PC business. Dell professional services were so bad once that the customers didnt even use them when they were included at no additional charges. Perot addresses this weakness but merely follows market reality and is a somewhat lesser solution than what is already offered by the competition. Secondly, Dell also acquired EqualLogic. It doesnt bring unique capabilities or a change in positioning for Dell although a very strong player in storage area networking. Most of the systems vendors like HP, IBM, and Microsystems have storage solutions. It has built a fairly good all-in-one computer to try and match the iMac. It has also designed a cool laptop called the Adamo. But these are all changes at the margin rather than being at the level of corporate identity and positioning. Dell has to do something deep, daring, daunting and potentially delightful in order to retain its position in the market. Dell being a hardware manufacturer is narrower than H-P, IBM and Sony and Hitachi. H-P and IBM have software expertise and knows to build its own OS and software application suites for business use. Sony makes consumer electronics and owns entertainment media. Hitachi makes consumer electronics and appliances. Dell has tightly concentrated itself on making PC before branching out into services but purchasing other firms. Conclusion: The company must rely heavily on others for software before it can develop software prowess to add value to its hardware. Dell was never a technology innovator. Dell was just a PC maker that hit on a business model that worked for a time. It never adapted, never looked forward and became complacent. Dell has tightly focused itself on making PC before branching out into services but purchasing other firms. Dell had a brilliant business model to build computers at the time of order to avoid stockpiling inventory. The company worked well until other manufacturing companies discovered cheaper and more innovative methods to cut costs. There is little to differentiate these companies besides price, quality, style, service and technology. Dell unfortunately lags behind all in all of these areas. Dells new innovation strategy is not just standards but to attract business customers. The company is unveiling a new Latitude business notebook computer but its a bit different from what Dell use d to represent. Dell made a name for itself by focusing on standardized technology and the business model that allowed customers to pick and choose the extras for their own computer. Innovation was not an important word seen in Dell. Companies like HP and Sony were selling innovation back then when Dell was selling affordable PCs to the masses. Dell spurs innovation in this way which surely needs changes so as to deliver the best to their customers.